A free ad text checker for Google Ads to run before you submit ads for review: paste your headlines and descriptions and see what exceeds the limit, which wording breaks the editorial rules and how to fix it.
What gets checked
- Limits: 30 characters for headlines and 90 for descriptions, with a counter on every line.
- Editorial rules: ALL CAPS, exclamation marks in headlines, repeated punctuation, spaced-out letters, emoji, phone numbers, “click here” phrases.
- Risky promises: result guarantees, health and financial claims, superlatives.
- Counts: whether you have enough headlines and descriptions for a responsive ad, and no duplicates.
- Preview: how the ad looks in search.
- Auto-fix: removes caps, doubled punctuation and extra spaces in one click.
Running Google Ads?
PPC Rebels rents out Google Ads agency accounts from its own MCC: credit line, priority review and 24/7 support.
Google Ads agency accountsFAQ
Why can’t I use an exclamation mark in a headline?
It is a Google Ads editorial requirement: exclamation marks are not allowed in headlines, and a description may contain only one.
How many headlines does a responsive search ad need?
At least 3 headlines and 2 descriptions, at most 15 and 4. In practice 8–10 headlines with different messages work best.
Are my texts stored?
No. The check runs in your browser and the texts are not sent anywhere.