Spy.House Review 2026: 1.77M Creatives, 150+ GEOs — and Zero Google Ads Coverage

Most of the search results for a Spy.House review are written through affiliate links and repeat the vendor’s own marketing lines. This one is built differently. Every number below comes from the service’s own public pages — the source tiles on its homepage, its API documentation, its MCP integration guide — or from Google’s help centre. And it answers the question those affiliate write-ups quietly skip: how much of this database is Google Ads?

Short answer: none of it. The long answer covers what the database actually holds, what the plans really limit, where the API and the MCP connector earn their keep, and which tools a search or Shopping advertiser should use instead.

What this Spy.House review found in the database: six sources, zero search ads

The homepage at spy.house carries a block titled “Sources and ad formats” with exactly six tabs: Push, In-Page, Native, Facebook / Meta, TikTok and Adult. That is the full coverage of the product. Three of the formats promise tracking “from more than 150 countries”. The ad counters sit on the tiles themselves, so they can be written down and added up.

Below are the official figures as of 2 November 2026, next to the same tiles as recorded by a third-party review dated 13 October 2026. Comparing two dates gives you something no product page states: how fast the database actually grows.

Source	Ads (2 Nov 2026)	Platforms	Ads (13 Oct 2026)	Added
Push	713K+	19+	704.4K+	+8.6K
In-Page	410.4K+	8+	407.5K+	+2.9K
Native	247.3K+	2+	229.2K+	+18.1K
Facebook / Meta	127.6K+	not stated	119.8K+	+7.8K
TikTok	14.5K+	not stated	14.4K+	+0.1K
Adult	254.5K+	4+	236K+	+18.5K
Total	≈1.77M	—	≈1.71M	+56K

Five conclusions follow straight from that table:

• The service publishes no overall database size. The 1.77M figure is the sum of six tiles, added up by hand. No such total appears anywhere on the site.
• The database grows by roughly 2.8K ads a day — 56K in 20 days, about 3.3% of the base. This is a live crawler, not a 2021 archive.
• Growth is very unevenly distributed. Native and Adult each added about 18K. TikTok added one hundred ads. If TikTok creatives are what you came for, 14.5K ads for the service’s entire lifetime is thin, and the growth rate confirms it.
• Push is the core of the product. 713K ads across 19+ platforms, against two platforms in Native. The service grew out of push traffic and the database still shows it.
• Google is simply not one of the sources. Not “limited data”, not “coming soon” — there is no Google tile. The service’s own FAQ lists the same six: Facebook, TikTok, Push, In-Page, Native and Adult.

The single most useful finding in this Spy.House review: the tool does not show Google Ads creatives — not search, not Shopping, not Performance Max. It is a push, in-page, native and social tool. Google needs a different set of instruments, and that set is free.

Filters: what you can narrow, and what you cannot

The plan comparison table names eight filters: GEO filters, Device Filters, Source filters, Traffic type filters, Language Filters, Browser Filters, OS Filters and Keyword Search. Vertical filters are listed separately, with “Casual Games, Nutra, E-commerce, Dating and other verticals” named as examples. The FAQ phrases it more loosely: the service “structures it by source, GEO, device, language, vertical and other parameters.”

Three gaps worth knowing before you pay:

• No named advertiser filter. The API supports keyword search, but there is no documented way to pull every ad from one specific advertiser.
• No date filter on the plan page, even though the API exposes date_from and date_to. The mechanism exists; the storefront does not advertise it.
• No sorting by traffic volume or by how well a creative performed. A spy tool proves an ad existed. It cannot prove the ad made money — a limitation we unpacked in our piece on whether spy tools are a strategic instrument or just copy-paste.

Features beyond browsing creatives

The homepage names the feature set as follows, in the vendor’s own wording:

• Landing page download — “Paste a competitor’s landing page URL and download it in one click.”
• White Page with AI — “Describe the website or app you need — AI will create a ready White Page in a few minutes.” Billed per page, separately from the plan.
• Creative Uniqueizer (the plan table calls it “Creative uniqueization”) — “Upload an image or video — the system will automatically create a new version of the creative.”
• API integration — push the data into your own stack.
• Spy.House for your AI agent — connect to Claude, ChatGPT, Cursor “or another AI agent with MCP support.”
• Keyword Search, Creative analysis, Save to favorites and Personal Manager — rows in the plan comparison table.
• Referral program — 10% — “get 10% of their payments.”

For a compliant advertiser, three are genuinely usable: landing page download (to study offer structure and page speed), creative uniqueization (so you are not shipping an identical file across accounts) and Keyword Search. The rest belongs to other channels or, like White Page, to practices this blog addresses further down.

Spy.House pricing: the metered unit is a search request, not a creative

The important thing about the plan table is what gets metered. It is not creatives viewed and it is not downloads — it is search requests against the database. Starter gets 300 a month; Enterprise is listed as “Unlimited”. Creative uniqueization has its own separate quota. White Page is priced per page and gets cheaper on higher plans.

Plan	Search requests	Creative uniqueization	White Page, per page	Monthly	Yearly (official site)	Yearly (13 Oct review)
Starter	300	100	$4	$29	$179	$299
Basic (“Popular”)	600	250	$3	$59	$359	$599
Premium	900	500	$2	$99	$599	$999
Enterprise	Unlimited	1,000	$1	$199	$1,199	$1,999

The billing toggle reads “For a year -50%”. Check the arithmetic: $29 × 12 = $348 against $179 a year, which is 49% off; $199 × 12 = $2,388 against $1,199, which is exactly 50%. The claim holds.

A yearly-price discrepancy worth checking before you pay

That third-party review from 13 October 2026 lists different annual figures — $299, $599, $999 and $1,999 — and shows its own arithmetic as “$299 instead of $348”. Three weeks ago the annual Starter price was therefore $120 higher than today’s official number. Two explanations are equally plausible: the vendor cut annual pricing, or the review was quoting through an affiliate link carrying its own discount (that article does mention a promo code and a partner parameter).

Either way the practical rule is the same: read the annual price off the official pricing page at the moment you pay, never off a review — including this one. Any article about pricing goes stale within weeks, and so will this table.

How to work out whether 300 requests is enough

Each non-empty search burns one quota unit — the MCP documentation states this outright. Model your own consumption before buying:

1. Count the “GEO × vertical × source” combinations you actually want to monitor. Five GEOs × two verticals × two sources is 20 combinations.
2. Multiply by frequency: weekly is ×4, every business day is ×22.
3. Twenty combinations weekly is 80 searches a month — comfortably inside Starter. The same twenty daily is 440, which means Basic or higher.
4. Add 30-40% headroom for refinement searches. The first filter combination almost never returns the set you wanted.

Then sanity-check it against the growth rates above: Facebook adds roughly 390 ads a day, TikTok about five. On a source gaining five ads a day worldwide, the quota is not your constraint — the data is.

API and MCP: the one place the service delivers real automation

The API documentation is public at spy.house/docs-api. Authentication is a plain api_key parameter. Filter endpoints include /api/filters/countries, /languages, /browsers, /devices, /operating_systems and /advertising_networks. Search runs through /api/search/push, /api/search/inpage and equivalent routes for the other sources. Pagination is documented as “Number of items per page (10-100). Default: 10.”

Each ad object returns id, title, description, category, country, file_size, icon_url, landing_url, created_at, advertising_networks, languages, operating_systems, browsers, devices, is_adult and is_active. Facebook and TikTok objects add has_video, video_url and social engagement counts. Note what is missing: there is not a single money field in the response — no budget, no bid, no conversions. The API returns the fact that an ad existed, plus its technical attributes.

API access is not granted automatically. The documentation says: “To open access to our API, contact our support service via Telegram at the link: @Spy_House”. Which plans include it, and what the rate limits are, is not published.

What the MCP connector actually does

The vendor published an MCP integration guide in October 2026. The connector URL is https://spy.house/mcp and authentication is OAuth — “No API key is required.” Named clients are Claude (Desktop, Web, Code), Codex, Cursor, VS Code and ChatGPT. There is one hard requirement: “An active paid subscription is required. Trial accounts cannot be connected”, and access terminates automatically when the subscription expires.

The agent gets four tools:

• search_creatives — up to 12 creatives per call, “One network per call”, and every non-empty search consumes one quota unit.
• get_filter_options — available filter values, with adult filters hidden.
• get_creative_media — media for up to three creative references; quota is not deducted and “Full video is not returned.”
• render_creatives_gallery — an embedded gallery of 1-12 items in clients that support MCP Apps.

This is genuinely useful: instead of scrolling a grid, you ask an agent to assemble a set and tabulate it. But the 12-per-call ceiling and the per-search quota put bulk extraction out of reach through MCP — for that you need the API.

The marketplace: a third-party catalogue, not a vetted one

The service runs a section headed “Services and bonuses” — a directory of outside vendors with their own blurbs and outbound links. The categories, with listing counts: Advertising Networks 6, Affiliate Programs 12, Trackers 6, Hosting 2, White page 6, Cloaking services 9, Proxy and VPN Services 124, Anti-detection Browsers 34, Account Purchase and Rental 53, Purchase and Rental of Applications 6, Notification and Newsletter Services 7, Payment Services 11, Other Services and Utilities 50, Media resources 9.

Two things to understand. First, these are third-party listings added through a Telegram contact; the page claims no vetting of the vendors it lists. Second, several categories — cloaking, white page, undifferentiated account rental — exist to get around ad platform review, and that distinction gets its own section below. For how legitimate partner infrastructure looks instead, see our affiliate programs directory.

What to use for Google Ads competitor research

Because Google is absent from the coverage, search and Shopping advertisers need a different stack. Google supplies it, and documents what it can and cannot do.

The Ads Transparency Center

Google’s ads transparency documentation describes it as “a searchable repository of advertisers and the ads they’ve served on Google platforms like Search, Display, Gmail, and YouTube.” Per advertiser you see “advertiser name, location, the entity that pays for the ads, and the ads they have served over a certain time period.” Verified advertisers carry a “verified” badge; unverified ones carry an “unverified” badge alongside their payments profile name and location. No specific retention window is stated — only “a certain time period.”

For ads served in certain countries and regions, Google says it additionally makes available “Targeting information”, the “Total number of recipients for each ad” and a “Subject matter label of the ad”, with API access in the EEA. No commercial spy tool has any of that. Our walkthrough of the interface is in the piece on competitor research through the Ads Transparency Center.

There is a corollary that cuts both ways. Once you complete advertiser verification on an agency account, part of your own data becomes public: name change history, ad creatives, the dates and locations ads served, ads removed or accounts suspended for legal or policy reasons, and organisation contact information. Competitors read that about you exactly as you read it about them.

The auction insights report

The second tool lives inside your own account. Per Google’s own help documentation for the report (the version published in the Search Ads 360 help centre), auction insights is “available for Google Ads Search and Shopping campaigns” — five statistics for Search, three for Shopping, with Shopping data “available from October 2014 to present.” Rows appear only for objects that “meet a minimum threshold of activity for the time period selected”; no numeric threshold is published.

Metric	Google’s own definition
Impression share	“the number of impressions you received divided by the estimated number of impressions you were eligible to receive”; eligibility is based on “targeting settings, approval statuses, bids, and Quality Scores”
Overlap rate	“how often another participant’s ad received an impression when your ad also received an impression”
Position above rate	“how often the other participant’s ad was shown in a higher position than yours was, when both of your ads were shown at the same time”
Absolute top of page rate	“how often your ad … was shown at the absolute top of the page as the very first ad above the organic search results”
Outranking share	no formula is given in the help page; available to objects meeting the activity threshold

And the sentence worth pinning above your desk: the report “won’t reveal the actual keywords, quality, bids, or settings from your campaigns, and it won’t give you insight into the same information for others.” Neither your account nor anyone’s spy tool will hand you a rival’s bid. Anyone promising otherwise is selling a guess.

Where each question actually gets answered

Buyer’s question	Spy.House	Transparency Center	Auction insights	Your own account
Which push creatives are running in my GEO	yes	no	no	no
Which search ads is this competitor running on Google	no	yes	no	no
Who do I actually overlap with in the auction	no	no	yes	no
What is a competitor’s bid or budget	no	no	no (explicitly excluded)	no
How is a competitor’s landing page built	yes (download)	partly	no	no
Which legal entity pays for a competitor’s ads	no	yes	no	no
Which of my own headlines performs best	no	no	no	yes
How much impression share am I losing to rank	no	no	yes	yes

Four of eight rows are covered by free Google tooling, two by nothing else, and no row about a competitor’s money is covered at all. That is the realistic expectation frame for any spy tool. Running both halves as one workflow is covered in our guide to PPC competitor analysis.

What the official site does not state

Missing information is a finding too. As of this writing, the public pages do not state:

1. Any overall database size — only six separate counters.
2. How often the database updates — neither “real time” nor “daily” appears.
3. User count or founding date. The footer shows only “© 2021 – 2026 Spy.House”.
4. The terms of the free access. The site says “Start for free and choose a plan when you need more data” with no duration or limit, and the header “Trial” link goes nowhere. The “7 days, 30 requests” figures appear only in third-party reviews.
5. Limits on landing page downloads, saved creatives or team seats.
6. API rate limits, or which plans include API access — that goes through Telegram support.
7. The MCP quota size.
8. Accepted payment methods or a refund policy.
9. Referral terms beyond the 10% figure — the terms page returns a login form.
10. Any Google Ads coverage whatsoever.

That level of storefront detail is industry-normal for spy tools, so this is no accusation of opacity. But get items 4, 6 and 8 in writing from support before committing to an annual plan.

Who it fits and who it does not

Profile	Verdict	Why
Push and In-Page buyer	good fit	1.12M ads across the two core formats, 19+ and 8+ platforms
Native and teaser buyer	qualified yes	247K ads, but only 2+ platforms — network coverage is narrow
Facebook buyer	secondary tool	127.6K ads, smaller than dedicated Facebook spy tools
TikTok buyer	no	14.5K ads and about five added a day — statistically nothing
Google Ads advertiser (Search, PMax, Shopping)	no	Google is not covered; use the Transparency Center and auction insights
Multi-channel agency	yes, on Basic or above	API and MCP let you fold the data into your own reporting
Beginner with no testing budget	too early	$29/mo on top of traffic spend; get a channel working first

A 20-minute decision checklist

1. 2 minutes. Open the source tabs and look for your channel. If it is not one of the six tiles, stop reading — this tool is not for you.
2. 3 minutes. Run the “GEO × vertical × source” formula above and compare the result against Starter’s 300 requests.
3. 3 minutes. Check whether the platform list for your source includes the networks you actually buy on. 19+ platforms on push is plenty; 2+ on native is not.
4. 2 minutes. Register for the free access and run three searches in your GEO. Ignore the volume and look at the dates: how many ads are under two weeks old?
5. 3 minutes. Email support three questions — free-access terms, which plans include API, refund policy. The speed and clarity of the reply is your real test of “Personal Manager”.
6. 2 minutes. Compare the annual price on the official page with whatever the review that sent you here promised. We documented a $120 gap above.
7. 5 minutes. If you run Google Ads, open the Transparency Center and your auction insights report in parallel. More often than not the answer you were going to pay for is already there, for free.

The line this blog does not cross

Some uses affiliate reviews present as features deserve to be named plainly.

• Downloading a landing page is not a licence to copy it. Studying a competitor’s structure and page speed is fine. Republishing their page under your own domain is copyright infringement, and carrying over their logos and brand names breaks Google’s trademark policy on top of that. The specifics are in our article on trademark policy and bidding on competitor brands.
• White Page and cloaking are review evasion, not “infrastructure”. Showing one page to the reviewer and another to the user breaks Google Ads policy directly. We do not publish instructions for it and we do not recommend it as a way to get approved.
• Creative uniqueization is not an anti-fraud workaround. The legitimate use is avoiding duplicate files across campaigns. The illegitimate one is re-uploading a banned creative. The platform can tell the difference too.
• A competitor’s creative is a hypothesis, not a proven funnel. You cannot see their CTR, approval rate or refunds. Every idea you find still has to be tested on your own account — our method for doing that without burning budget is in the guide to A/B testing responsive search ads.

If what you actually need is working infrastructure for compliant Google campaigns — verification, correctly scoped account access, tracking — start with our services. On the tracking side, the same read-the-docs-first principle shows up in our review of Keitaro’s Google Ads limitations.

Verdict

Spy.House is a live, technically mature spy tool for push, in-page, native and social formats: 1.77M ads by the sum of its own counters, roughly 2.8K added daily, eight filters, a working API and an MCP connector that very few competitors offer. Entry price is $29 a month, and what gets metered is searches, not views.

It is also not a Google Ads tool. Google appears in none of the six source tiles, and no feature in the product closes that gap. If search, Shopping or Performance Max is your main channel, start with the Ads Transparency Center and the auction insights report: both are free, both belong to the platform itself, and on the question of who legally pays for a competitor’s advertising they return data no commercial spy tool has. Neither will show you a rival’s bid — Google says so about its own report, in writing.

FAQ: common questions about Spy.House

Does Spy.House show Google Ads creatives?

No. The official site lists six sources: Push, In-Page, Native, Facebook / Meta, TikTok and Adult. Google appears neither in the source tiles nor in the service’s FAQ. For Google ads you need the Ads Transparency Center.

How many creatives are in the Spy.House database?

The service publishes no total. Adding its six official counters as of 2 November 2026 gives roughly 1.77M ads: 713K push, 410.4K in-page, 254.5K adult, 247.3K native, 127.6K Facebook and 14.5K TikTok.

How much does Spy.House cost and what do the plans limit?

Starter $29, Basic $59, Premium $99 and Enterprise $199 per month, with 50% off annual billing. What is metered is search requests — 300, 600, 900 and “Unlimited” — plus a separate uniqueization quota.

Is there a free trial?

The site offers “Start for free”, but no duration or limit is published. Indirect confirmation that a trial exists comes from the MCP documentation: “Trial accounts cannot be connected.” Get the terms from support before paying.

How many GEOs does it cover?

The official wording is “more than 150 countries”, repeated for Push, In-Page and Native. Larger figures such as “185+ GEOs”, which circulate in third-party reviews, do not appear on the official site.

Can I pull data out through the API?

Yes. The documentation is public: an api_key parameter, filter and per-source search endpoints, up to 100 objects per page. Access is not automatic — the page says to contact support on Telegram. Rate limits are not published.

What does the MCP connector give an AI agent?

The connector at spy.house/mcp authenticates over OAuth with Claude, Codex, Cursor, VS Code and ChatGPT. The agent gets search for up to 12 creatives per call, one network per call, filter option lists, media for up to three creatives, and an embedded gallery. An active paid subscription is required; trial accounts cannot connect.

Will a spy tool show competitors’ bids and budgets?

No, and no tool will. The API response contains no money fields at all, and Google’s help page for the auction insights report states plainly that it “won’t reveal the actual keywords, quality, bids, or settings” for your campaigns or anyone else’s.

Can I download a competitor’s landing page and use it?

Downloading is a documented feature. Using it as your own page is not acceptable: that is copyright infringement, and carrying over someone else’s brand names and logos breaches Google’s trademark policy as well. The legitimate use is studying structure, offer logic and page speed.

What should I use for Google Ads competitor research instead?

Two free tools. The Ads Transparency Center shows an advertiser’s name, location, paying entity and the ads they ran on Search, Display, Gmail and YouTube. The auction insights report in your own account shows impression share, overlap rate, position above rate and outranking share for Search and Shopping.

Should I trust the numbers in affiliate reviews of spy tools?

Verify them against the official site. A worked example from this article: a review dated 13 October 2026 lists annual plans at $299 / $599 / $999 / $1,999, while the official page on 2 November shows $179 / $359 / $599 / $1,199. The gap on Starter alone is $120.

What is in the Spy.House marketplace and is it safe to use?

The “Services and bonuses” section lists outside vendors: proxy and VPN (124), anti-detection browsers (34), account rental (53), cloaking (9), White Page (6) and more. They are third-party listings added via Telegram, with no vetting stated. We do not recommend the categories built around evading ad platform review.