Blog

When pooling campaigns speeds up learning and when it eats margin: bid limits, three working portfolio templates and how to unwind the setup safely.

The Content API shut down on August 18, 2026. How to spot a frozen feed, how Merchant API differs structurally, and what to fix before January 2027.

From late September 2026 language targeting stops working in Search. Who gets hit, the seven levers you still have, and a one-week preparation plan.

400,000 impressions and 11 clicks is not a failure, it is the wrong metric. How Brand Lift and Search Lift work, and what to run when a study is out of budget.

The Ad Strength bar turns green and CPA does not move. What Ad Strength really measures, how to read Low/Good/Best asset ratings, and the right order to swap assets.

Optimized targeting expands beyond your audiences and spends your budget doing it. Where it runs, how to read the reports, and how to build a signal that pays.

Standard remarketing shows a banner; dynamic shows the exact item they left. Feeds, tag parameters, audience stages and running dynamic ads in Demand Gen.

Refunds and cancelled deals stay in reports and keep training Smart Bidding. Restate vs retract, order IDs, timing windows and the upload mistakes to avoid.

Your ads stopped at 3 a.m. and moderation had nothing to do with it. How payment thresholds, declines and invoicing really work in Google Ads in 2026.

Struck-through prices, promo codes, Deal ends and brand logos on product cards: the full 2026 annotation set, the requirements, and how to configure it.