The ad metrics calculator works out CTR, CPC, CPM, CR, CPA, EPC, eCPM, ROI and ROAS in one place. Enter impressions, clicks, spend, conversions and revenue — or just the numbers you have.
Features
- 11 metrics at once with a formula for each — handy for reports and for training newcomers.
- Works with partial data: it calculates everything the numbers allow.
- EPC vs CPC: see at a glance whether a click earns or loses money.
- Copy and share link — metrics go into a report in one click.
Running Google Ads?
PPC Rebels rents out Google Ads agency accounts from its own MCC: credit line, priority review and 24/7 support.
Google Ads agency accountsFAQ
What is EPC?
EPC is earnings per click: revenue ÷ clicks. As long as EPC stays above the cost per click (CPC), the campaign is profitable.
What is the difference between CPM and eCPM?
CPM is what you pay per 1,000 impressions. eCPM is what 1,000 impressions earn. Comparing the two shows whether impressions are profitable.
How do I calculate CTR?
CTR = clicks ÷ impressions × 100%. 2,000 clicks on 100,000 impressions is a 2% CTR.
More free PPC Rebels tools are on the Free Tools page.