The keyword list cleaner tidies up your keywords in a few clicks: it removes duplicates and junk, sorts the list, wraps phrases in the Google Ads match type you need and prepares negative keywords.
Features
- Clean-up: duplicates, empty lines, extra spaces, special characters, lowercase.
- Google Ads match types: broad, “phrase”, [exact] and the negative keyword format.
- Add words to the start and end of each phrase — quick combinations like “buy … cheap”.
- Filter by word: keep or remove the lines that contain it.
- Undo, copy and .txt export; the list is saved in your browser.
Running Google Ads?
PPC Rebels rents out Google Ads agency accounts from its own MCC: credit line, priority review and 24/7 support.
Google Ads agency accountsFAQ
How do match types differ?
Broad shows ads on related searches, phrase — when the search includes the meaning of your phrase, exact — on searches with the same meaning. The narrower the type, the smaller the reach and the more precise the traffic.
Why remove duplicate keywords?
Identical keywords in one ad group add nothing, make analysis harder and bloat the account. Clean the list first, then upload it.
How do I prepare negative keywords?
Collect irrelevant queries from the search terms report, paste them into the tool, remove duplicates and copy the list into your campaign.
More free PPC Rebels tools are on the Free Tools page.