The max cost per lead calculator shows how much you can pay for a lead and for a click while still hitting your target ROI. It takes payout or order value, margin, approval rate and invalid leads into account.
Features
- Max cost per lead and per click at your target ROI — with break-even values next to them.
- Approval and invalid leads: the math is based on confirmed leads, not on every form fill.
- Ready tCPA: a number you can put straight into Google Ads as the target cost per conversion.
- ROI table from 0 to 200% — see how the allowed cost per lead changes.
- Profit plan: how many leads and what budget you need for a monthly goal.
Running Google Ads?
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Google Ads agency accountsFAQ
How is the max cost per lead calculated?
Revenue per lead = payout × margin × approval rate × (1 − invalid share). Max cost per lead = revenue per lead ÷ (1 + ROI). With a payout of 40, 50% approval, 10% invalid leads and a 50% ROI the result is 12.
What are approval rate and invalid leads?
Approval rate is the share of leads that get confirmed and paid. Invalid leads are duplicates, wrong numbers and tests. Both figures come from your affiliate program stats or CRM.
What if my cost per lead is above the maximum?
Improve the landing page conversion rate, cut irrelevant queries with negative keywords and check lead quality. If that does not help, the offer does not pay off on this traffic.
More free PPC Rebels tools are on the Free Tools page.