Blog

Demographic targeting in Google Ads 2026: age, income, the Unknown bucket and audience exclusions — where they help and where they starve automation.

Search themes in Performance Max: how they differ from keywords, how many to add per asset group, how to avoid cannibalising Search and test real lift.

How to set up Google Ads ad customizers and business data feeds: insert live prices, locations and deadlines into RSAs without building hundreds of ads.

Every destination requirements category, the June 2026 redirect policy change, a 20-minute diagnostic and a 16-point landing page checklist before you launch.

How to tell whether PMax is stealing Search traffic: serving priority rules, six report signals, a 40-minute diagnostic and eight separations that actually work.

A practical guide to Meridian MMM in 2026: the data a model needs, how to calibrate it with experiments, what QFC changes — and when MMM is the wrong tool.

Google moved video generation and one-click creative testing inside the ad account. What Asset Studio actually delivers in 2026 — and where a human still decides.

Custom labels turn a catalogue from one undifferentiated bag into groups you can steer. Limits, a labelling scheme that works, and the new Demand Gen support.

Looker Studio is Data Studio again, location fields stopped working in May, and the Google Ads connector gained profit metrics. Here is what to fix and how.

Smart Bidding ignores almost every bid modifier. Here are the two exceptions that still apply, how to read mobile vs desktop, and what to manage instead.