Blog

A redesign breaks advertising faster than it breaks organic. A step-by-step plan for the two weeks before launch, launch day itself and the fortnight after.

The cookie deadline was cancelled and Privacy Sandbox was retired. What that actually means for targeting, measurement and your Google Ads settings in 2026.

Conversions vanish between your own domains while GA4 files paid traffic as Direct. Here is exactly where the chain snaps and how to rebuild it in 2026.

LGaming Network in September 2026: a practical review, a numbers-based case, and the Google Ads agency-account stack September is not a quiet month in media buying. Teams return from conferences, advertisers reopen caps, and Google tightens trust signals again. In that environment a network is not “1,500 offers on a landing page”. It is approval…

YouTube affiliate traffic left the organic line, product reports gained every Ads channel and history was restated from July 1. How to rebuild reporting without false alarms.

What is allowed in keywords, what is banned in ad text, how a rights holder complaint works, how authorization is granted, and how to recover a restricted ad.

Product carousels on television: what shipped in Demand Gen in 2026, the feed and creative prerequisites, what a real test costs, and how to measure a channel with no clicks.

Demographic targeting in Google Ads 2026: age, income, the Unknown bucket and audience exclusions — where they help and where they starve automation.

Search themes in Performance Max: how they differ from keywords, how many to add per asset group, how to avoid cannibalising Search and test real lift.

How to set up Google Ads ad customizers and business data feeds: insert live prices, locations and deadlines into RSAs without building hundreds of ads.