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Smart Bidding treats a 45% margin order and a 6% one the same. The Product Value Optimization beta fixes that — setup, multipliers, worked example.

Your CRM shows 100 orders, Google Ads shows 83. Here is how the 2026 supplemental conversion data beta closes that gap — required fields, dedup and setup.

The price benchmark tells you whether you are above or below market before the budget is spent. How to read both Merchant Center reports and act on them.

100 reviews in 12 months and a 3.5-star average unlock stars in your ads. How to clear the thresholds, hold them, and keep them in new markets.

Final URL expansion picks the landing page for you. Page feeds, URL rules and exclusions — how to keep control of paid traffic in 2026.

This report shows which clicks you pay for while already ranking. Linking Search Console, the four scenarios, and an honest brand cannibalization test.

Google now reports how many conversions your first-party data setup recovers. Here is what that number really counts and how to verify it against your own CRM.

Shopping products and exact match keywords already serve in AI Mode, with no reporting line to show it. Here is what you still control and where to start.

How feed rules and supplemental feeds rebuild product titles and attributes inside Merchant Center without touching your store export, and how to verify it.

Why the CSS advantage never shows in Google Ads reports, which markets it applies to, what it should cost and how to measure the effect on the right metrics.