Blog

A working guide to POAS in Google Ads: calculating order-level profit, sending it as conversion value and converting your tROAS target without losing volume.

Store visits in Google Ads: how the model works, what your account needs to qualify, how to value a visit, and when it is safe to bid on foot traffic.

AdsBot checks ad landing pages and ignores the wildcard robots.txt group. How WAF rules, redirects and rate limiting break campaigns — and a 40-minute diagnosis that finds the cause.

Promotion mode in Google Ads: a 3–14 day window with wider ROAS tolerance and extra daily budget. How to launch one, how it differs from seasonality adjustments, and how to measure it.

Google gave advertisers a lever against bad AI ad copy: term exclusions and messaging restrictions. The limits, the side effects, and wording that works.

Since August 31, 2026 Google enables local inventory in every Shopping campaign. Who it affects, how to split online from local, and what to fix in bidding.

Google is retiring standalone Display campaigns and folding GDN into Demand Gen. The timeline, what transfers, what breaks, and how to migrate on your terms.

Video campaign groups give you deduplicated reach and frequency across YouTube campaigns. Which types are steered, what frequency to target, where planning fails.

Performance Max now reports by channel: Search, YouTube, Display, Discover, Gmail and Maps. How to read the split and which decisions it genuinely supports.

Google tag gateway serves Google tags from your own domain. How much data it recovers, three ways to deploy it, and how to verify the result properly.