Google Ads Changes in October 2026: 12 Account Fixes
Two metrics redefined, a targeting control downgraded to a hint, promo codes lifted off your own site. Twelve account fixes and three deadlines before December.
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Google Ads metric changes in 2026: view-through conversions, the 10-second engagement threshold and conversion windows
Engagement halved but revenue flat? The 2026 Google Ads metric changes, plus a 15-minute test that separates a redefinition from a real performance drop.
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Ask Advisor in Google Ads 2026: What the AI Agent Actually Changes and Where to Fence It In
A Gemini-powered agent inside your account can pause campaigns, move budgets and edit locations on approval. What it does well, where it costs you, and how to control it.
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Google Ads Personalized Advertising Policy 2026: Which Audiences You Cannot Build, and What Changes on October 30
Sensitive interest categories, housing and finance targeting limits, PII rules, and the alcohol personalization change on YouTube effective October 30, 2026.
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Merchant Center Automatic Improvements: What Google Changes in Your Feed by Default
Price, availability and condition update automatically by default. Where Google gets the data, when that saves your feed, and what to switch off.
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Third-Party Cookies in 2026: Privacy Sandbox Is Gone — What Changes for Advertisers
The cookie deadline was cancelled and Privacy Sandbox was retired. What that actually means for targeting, measurement and your Google Ads settings in 2026.
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Bid Simulators in Google Ads 2026: Forecast Budget and Target Changes Before You Save
Simulators show what a different tCPA, tROAS or budget would have produced. How to read the curve, where it misleads you, and why it disappears from the UI.
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AI Max for Search in 2026: What the Auto-Migration Actually Changes
Google is auto-migrating Search campaigns into AI Max from September 2026. The migration calendar, the controls you keep, and a four-week prep checklist.
