Demand Gen / Display

Sourced videos and image extraction are on by default in Performance Max. Where the settings live, how to switch them off, and when auto assets pay off.

Performance Max retention goals in 2026: define a lapsed customer, build a list Google can match, enable re-engagement and read a ROAS carrying an uplift.

The Analytics report in Google Ads shows second by second where viewers abandon your video. Here is every card, every curve shape and the repair sequence.

What counts as a TrueView view, how target CPV really behaves, why multi-format decides your reach, and when reach or Demand Gen is a better buy here.

Google turned automatic text overlays on Demand Gen videos on by default. Where the setting lives, when it helps, when it ruins the frame, and how to audit.

How to build a seed list that produces lift, what the 2.5 / 5 / 10% reach tiers really mean, and why the similarity slider became a suggestion in 2026.

How YouTube reservation buying works in 2026: fixed CPM, Premier reach, YouTube Select lineups, Masthead, hold windows and when reserved inventory beats the auction.

How Performance Max for travel goals works in 2026: property assets and place IDs, running without Hotel Center, bidding, long booking lag and cancellation handling.

Asset limits, listing group tree rules, splitting patterns that work in retail, and the mistakes that make a Performance Max campaign compete with itself.

Which conversion to optimise toward, how to send lead quality back from your CRM, which settings cut spam and when PMax is wrong for lead gen.

September’s Demand Gen update removed the extra tap between Shorts and your site. New creative requirements, and what it changes in your click economics.

The Audio subtype in Video campaigns: asset specs, a 30-second script structure, cost per message actually heard, and how to measure a format nobody clicks.

How to link a creator’s organic YouTube video to your ad account, which campaign types support what, which rights to clear, and how to measure the lift.

Video ad branding is now a required Google Ads field. Logo specs, the 25-character name limit, and the two October 2026 deadlines you need to clear first.

Google rebuilds your videos on its own: orientations, cuts and dubbing are on by default. Where the switches live, and what breaks inside the frame.

Google opened Waze inventory in 42 markets — inside Performance Max store goals, with no opt-out toggle. Here is the format, the prerequisites and the visit math.

Paying only for results sounds like every advertiser’s dream. Here are the real eligibility rules, the hidden cost of the model, and why it disappears with Display.

Smart Bidding treats a 45% margin order and a 6% one the same. The Product Value Optimization beta fixes that — setup, multipliers, worked example.

Google is retiring standalone Display campaigns and folding GDN into Demand Gen. The timeline, what transfers, what breaks, and how to migrate on your terms.

Video campaign groups give you deduplicated reach and frequency across YouTube campaigns. Which types are steered, what frequency to target, where planning fails.