Blog

What counts as a TrueView view, how target CPV really behaves, why multi-format decides your reach, and when reach or Demand Gen is a better buy here.

Move conversion tracking to the manager account in Google Ads: what changes for data and bidding, the exact setup path, and a full migration checklist.

Google forecasts traffic, not outcomes. Build a media plan in five layers and see exactly where platform data stops and your own assumptions about money begin.

Fifteen headlines, three get shown. Here is what a pin really buys, which slots guarantee serving, and how many combinations each pin takes off the table.

Three appeals per ad and no hint about why it failed. Here is how Google Ads Policy Manager actually works, and when an appeal is the wrong move entirely.

How to load non-Google ad spend into GA4: required fields, join keys, limits, platform connectors and the tagging mistakes that quietly destroy match rate.

Customer Match now accepts IP addresses and interaction timestamps. The new file format, the EEA and UK restriction, and whether raw IPs are worth sending.

Shopping ads now count down your discount. Here are the exact thresholds, the 60-day price-history rule and how to build a feed that actually qualifies.

Landing page A/B tests on paid traffic: four ways to split versions, sample size maths, why split tests disturb bid learning and how to avoid it.

Keyword match types in 2026: how close variants really work, why exact match is no longer exact, and what AI Max changed about account structure.