Blog

Why a higher bid does not mean a higher position. Ad Rank, the three Quality Score components, and what actually moves your cost per click in Google Ads 2026.

Google opened the Search for Travel beta to Things to Do and Events. Here is how travel feeds work, how to structure the account and what to test first.

Google dropped the $50,000 requirement for lead form assets. Here is when an in-ad form beats a landing page on cost per qualified lead — and when it does not.

How a DSP differs from Google Ads, the budget and staffing thresholds, what fees do to your CPM, and how to tell a real ceiling from a fixable account.

Which conversion to optimise toward, how to send lead quality back from your CRM, which settings cut spam and when PMax is wrong for lead gen.

How to enable free product listings in Merchant Center, get items eligible, split organic clicks in GA4 and turn that data into better paid campaign decisions.

Which campaign serves when a product sits in two: Standard Shopping priority, Ad Rank versus Performance Max, inventory filters and three structures that work.

Raw events instead of GA4 aggregates: export types, the one-million-event ceiling, the schema that matters and six working queries for paid traffic analysis.

Why clicks and sessions never match: parallel tracking, tracking templates, final URL suffix and ValueTrack explained, with 8 failure modes and a 10-minute check.

The beta translates an entire Search campaign into a new one. What it covers, what it skips, how to review in 30 minutes and why budgets are not converted.