TL;DR: Incrementality shows how many conversions ads truly added on top of what would have happened anyway. The most practical method is a geo experiment — comparing regions with and without ads. Judge uplift and iROAS, not last-click attribution. Last-click attribution answers who gets credit for a conversion, but not the question that matters: how…
PPC Rebels is a Google PPC agency for high-volume advertisers: trusted agency ad accounts for rent, moderation support and scaling for competitive verticals.
In 2026 Google Ads became much stricter on infrastructure. Even perfect creatives and offers fail when the IP and account don’t match. That’s why more and more media buyers are no longer looking for just “proxies” or just “accounts” — they need a ready-made combination. At the MAC Affiliate Conference 2026 in Yerevan we personally…
TL;DR: Dayparting controls when your ads show by hour and day of week. It does not replace smart bidding but sets its boundaries — boosting hours with cheap conversions and trimming dead windows. Base decisions on cost per conversion and ROAS over 2–4 weeks of data, not on clicks. Dayparting means controlling when your ads…
How to use Customer Match and first-party data in Google Ads: consented collection, list uploads and audience activation in the privacy era.
How to use negative keywords and the search terms report in Google Ads to filter irrelevant traffic and stop wasting your ad budget.
How to set up Offline Conversion Import (OCI) in Google Ads: capture GCLID, match sales in your CRM and train Smart Bidding on real revenue.
Smart bidding wants dozens of conversions; you have five leads a week and an algorithm reading tea leaves. Sound familiar? The way out isn’t “spend more” — it’s one floor down: micro-conversions — the user’s small “yeses” on the way to money (deep scroll, a price click, a form step, add-to-cart) that outnumber deals by…
The account has been running for months, money keeps leaving, the reports look “fine” — and profit doesn’t grow. Nine times out of ten there are silent leaks inside: duplicate conversions, junk queries, brand mixed with generic, winners choked by budget. A Google Ads audit is how you find those leaks systematically instead of “checking…
A solo buyer hits the ceiling of hours: campaigns need hands, tests need attention, reports need time — and growth stops not because of the market but because of the calendar. Delegating media buying is the next rung of scale — and the biggest graveyard of margin: a bad hire burns budgets faster than any…
