Blog

How to configure shipping so it stops eating margin: delivery times, zones, rate tables, a free-shipping threshold that works and the real cost per order.

How GTIN, MPN and brand actually work in a product feed, why identifier errors quietly cap your reach, and when identifier_exists is the correct answer.

September’s Demand Gen update removed the extra tap between Shorts and your site. New creative requirements, and what it changes in your click economics.

Six optional feed fields decide whether AI Mode can talk about your product at all. Formats, limits and a rollout order from quick wins to heavy lifting.

After September’s auto-migration, part of your search traffic has no keyword at all. How AI Max reporting works, and the one sum that inflates your numbers.

The Audio subtype in Video campaigns: asset specs, a 30-second script structure, cost per message actually heard, and how to measure a format nobody clicks.

How to connect a loyalty program in Merchant Center: tier types, the 5% member discount threshold, member uploads, and the economics to run before switching on.

How confidential matching works in Google Ads: TEEs, envelope encryption, Cloud KMS and Data Manager setup — plus where the data pipeline silently breaks.

Automation assembles the layouts and the brand drifts. Brand guidelines in Google Ads 2026: logos, palette, typeface and a brand kit that survives cropping.

The campaign holds its target but will not grow. Smart Bidding Exploration in 2026: how the 10/20/30% tolerance works, who qualifies and how to measure it.