Articles on ad formats and platforms for media buying: how traffic sources work and what to account for when launching campaigns.
Google moved video generation and one-click creative testing inside the ad account. What Asset Studio actually delivers in 2026 — and where a human still decides.
Custom labels turn a catalogue from one undifferentiated bag into groups you can steer. Limits, a labelling scheme that works, and the new Demand Gen support.
Looker Studio is Data Studio again, location fields stopped working in May, and the Google Ads connector gained profit metrics. Here is what to fix and how.
Smart Bidding ignores almost every bid modifier. Here are the two exceptions that still apply, how to read mobile vs desktop, and what to manage instead.
How Target Frequency differs from a frequency cap, how many exposures to plan for in video, Demand Gen and Display, and how to read unique reach honestly.
Local Services Ads become Performance Max pay-per-lead campaigns in Google Ads. What to export first, how to reset budgets and rebuild your Target CPA.
When pooling campaigns speeds up learning and when it eats margin: bid limits, three working portfolio templates and how to unwind the setup safely.
The Content API shut down on August 18, 2026. How to spot a frozen feed, how Merchant API differs structurally, and what to fix before January 2027.
From late September 2026 language targeting stops working in Search. Who gets hit, the seven levers you still have, and a one-week preparation plan.
400,000 impressions and 11 clicks is not a failure, it is the wrong metric. How Brand Lift and Search Lift work, and what to run when a study is out of budget.
