Articles on ad formats and platforms for media buying: how traffic sources work and what to account for when launching campaigns.
Promotion mode in Google Ads: a 3–14 day window with wider ROAS tolerance and extra daily budget. How to launch one, how it differs from seasonality adjustments, and how to measure it.
Google gave advertisers a lever against bad AI ad copy: term exclusions and messaging restrictions. The limits, the side effects, and wording that works.
Since August 31, 2026 Google enables local inventory in every Shopping campaign. Who it affects, how to split online from local, and what to fix in bidding.
Google is retiring standalone Display campaigns and folding GDN into Demand Gen. The timeline, what transfers, what breaks, and how to migrate on your terms.
Video campaign groups give you deduplicated reach and frequency across YouTube campaigns. Which types are steered, what frequency to target, where planning fails.
Performance Max now reports by channel: Search, YouTube, Display, Discover, Gmail and Maps. How to read the split and which decisions it genuinely supports.
Google tag gateway serves Google tags from your own domain. How much data it recovers, three ways to deploy it, and how to verify the result properly.
A redesign breaks advertising faster than it breaks organic. A step-by-step plan for the two weeks before launch, launch day itself and the fortnight after.
The cookie deadline was cancelled and Privacy Sandbox was retired. What that actually means for targeting, measurement and your Google Ads settings in 2026.
Conversions vanish between your own domains while GA4 files paid traffic as Direct. Here is exactly where the chain snaps and how to rebuild it in 2026.
