Meta Ads Loses Up to 60% of Your Conversions: The Complete 2026 Tracking Guide (Pixel + Conversions API)
TL;DR: In 2026 the Pixel alone misses a large share of conversions due to browser and iOS limits. The standard is dual tracking: Pixel plus the Conversions API (CAPI), which sends events server-side. This restores lost data, trains the algorithm better and lowers cost per conversion. Set up CAPI and watch your event match quality….