Keyword Match Types in 2026: Why Broad Match Stopped Being Evil (and Under Which Conditions)
Not long ago the rule was simple: “broad is evil, build exact lists.” In 2026 that rule is obsolete: Google matches queries by meaning, not letters, and keyword match types have swapped roles. Broad match paired with smart bidding became the reach workhorse, exact became the control tool, and thousand-keyword lists turned into museum pieces….
