Articles on ad formats and platforms for media buying: how traffic sources work and what to account for when launching campaigns.
You pay for the click, the user lands on your page — and leaves before it even finishes rendering. Every one of those losses is paid for out of your ad budget. In 2026, landing page speed and the Core Web Vitals metrics affect both conversion rate and your cost per click in Google Ads….
For many advertisers the phone call is an analytics blind spot: budget is spent, leads arrive, but tying a specific call back to a campaign, keyword and ad is impossible. In 2026, with more signal lost to privacy changes, call tracking becomes one of the most reliable ways to measure real demand and lead quality….
TL;DR: Enhanced Conversions recover conversions lost to cookie limits by sending hashed first-party data (email, phone) with user consent. This sharpens the signal for smart bidding and lowers CPA — without breaking privacy. Browser restrictions and third-party cookie limits quietly eat a share of your conversions: Google Ads simply does not see them and trains…
TL;DR: Incrementality shows how many conversions ads truly added on top of what would have happened anyway. The most practical method is a geo experiment — comparing regions with and without ads. Judge uplift and iROAS, not last-click attribution. Last-click attribution answers who gets credit for a conversion, but not the question that matters: how…
PPC Rebels is a Google PPC agency for high-volume advertisers: trusted agency ad accounts for rent, moderation support and scaling for competitive verticals.
In 2026 Google Ads became much stricter on infrastructure. Even perfect creatives and offers fail when the IP and account don’t match. That’s why more and more media buyers are no longer looking for just “proxies” or just “accounts” — they need a ready-made combination. At the MAC Affiliate Conference 2026 in Yerevan we personally…
TL;DR: Dayparting controls when your ads show by hour and day of week. It does not replace smart bidding but sets its boundaries — boosting hours with cheap conversions and trimming dead windows. Base decisions on cost per conversion and ROAS over 2–4 weeks of data, not on clicks. Dayparting means controlling when your ads…
How to use Customer Match and first-party data in Google Ads: consented collection, list uploads and audience activation in the privacy era.
How to use negative keywords and the search terms report in Google Ads to filter irrelevant traffic and stop wasting your ad budget.
How to set up Offline Conversion Import (OCI) in Google Ads: capture GCLID, match sales in your CRM and train Smart Bidding on real revenue.
