Articles on ad formats and platforms for media buying: how traffic sources work and what to account for when launching campaigns.
Shopping ads now count down your discount. Here are the exact thresholds, the 60-day price-history rule and how to build a feed that actually qualifies.
Landing page A/B tests on paid traffic: four ways to split versions, sample size maths, why split tests disturb bid learning and how to avoid it.
Keyword match types in 2026: how close variants really work, why exact match is no longer exact, and what AI Max changed about account structure.
Channel prioritization in Google Ads: High and Low priority tiers, percentage spend caps per channel, and the February 2027 deadline for Search with Display on.
Optimising for trials grows signups, not revenue. The conversion architecture for subscriptions: what to send, how to handle lag, and what value to assign.
The title is the strongest relevance signal in Shopping and PMax. Category formulas, the limits that actually bind, and how to test without breaking the feed.
Google turned automatic text overlays on Demand Gen videos on by default. Where the setting lives, when it helps, when it ruins the frame, and how to audit.
A tagging standard you can adopt as written: how GCLID and UTMs divide the work, which values to lock down, and how to migrate without losing historical data.
How to build a seed list that produces lift, what the 2.5 / 5 / 10% reach tiers really mean, and why the similarity slider became a suggestion in 2026.
Engagement halved but revenue flat? The 2026 Google Ads metric changes, plus a 15-minute test that separates a redefinition from a real performance drop.
