Uncensored Traffic Arbitrage

Which conversion to optimise toward, how to send lead quality back from your CRM, which settings cut spam and when PMax is wrong for lead gen.

How to enable free product listings in Merchant Center, get items eligible, split organic clicks in GA4 and turn that data into better paid campaign decisions.

Which campaign serves when a product sits in two: Standard Shopping priority, Ad Rank versus Performance Max, inventory filters and three structures that work.

Raw events instead of GA4 aggregates: export types, the one-million-event ceiling, the schema that matters and six working queries for paid traffic analysis.

Why clicks and sessions never match: parallel tracking, tracking templates, final URL suffix and ValueTrack explained, with 8 failure modes and a 10-minute check.

The beta translates an entire Search campaign into a new one. What it covers, what it skips, how to review in 30 minutes and why budgets are not converted.

How to configure shipping so it stops eating margin: delivery times, zones, rate tables, a free-shipping threshold that works and the real cost per order.

How GTIN, MPN and brand actually work in a product feed, why identifier errors quietly cap your reach, and when identifier_exists is the correct answer.

September’s Demand Gen update removed the extra tap between Shorts and your site. New creative requirements, and what it changes in your click economics.

Six optional feed fields decide whether AI Mode can talk about your product at all. Formats, limits and a rollout order from quick wins to heavy lifting.