Articles on ad formats and platforms for media buying: how traffic sources work and what to account for when launching campaigns.
One of the most underused tools in Google Ads is audience observation mode. It lets you add segments to a campaign without narrowing reach: ads keep showing to everyone, but you collect performance data for each audience. It is a white-hat way to make decisions on data rather than guesses before you ever restrict targeting….
On the Display Network and YouTube your ads run automatically across tens of thousands of placements. Without control, part of the budget leaks onto irrelevant sites and apps, and your brand risks appearing next to unsuitable content. Placement exclusions and brand safety settings are the white-hat toolkit inside Google Ads that hands control back to…
Once an account grows into dozens of campaigns and thousands of keywords, editing in the web interface becomes a bottleneck. Google Ads Editor is a free desktop app for making bulk changes offline, checking them for errors, and publishing in a single click. In 2026 it remains the fastest white-hat way to scale account management…
Ad extensions — now called assets — are the most underrated free lever in Google Ads. They expand your ad, give the user more reasons to click and raise your expected CTR, which lifts Ad Rank — all without raising your bid. In 2026, working assets well often beats yet another budget increase. Here is…
You pay for the click, the user lands on your page — and leaves before it even finishes rendering. Every one of those losses is paid for out of your ad budget. In 2026, landing page speed and the Core Web Vitals metrics affect both conversion rate and your cost per click in Google Ads….
For many advertisers the phone call is an analytics blind spot: budget is spent, leads arrive, but tying a specific call back to a campaign, keyword and ad is impossible. In 2026, with more signal lost to privacy changes, call tracking becomes one of the most reliable ways to measure real demand and lead quality….
TL;DR: Enhanced Conversions recover conversions lost to cookie limits by sending hashed first-party data (email, phone) with user consent. This sharpens the signal for smart bidding and lowers CPA — without breaking privacy. Browser restrictions and third-party cookie limits quietly eat a share of your conversions: Google Ads simply does not see them and trains…
TL;DR: Incrementality shows how many conversions ads truly added on top of what would have happened anyway. The most practical method is a geo experiment — comparing regions with and without ads. Judge uplift and iROAS, not last-click attribution. Last-click attribution answers who gets credit for a conversion, but not the question that matters: how…
PPC Rebels is a Google PPC agency for high-volume advertisers: trusted agency ad accounts for rent, moderation support and scaling for competitive verticals.
In 2026 Google Ads became much stricter on infrastructure. Even perfect creatives and offers fail when the IP and account don’t match. That’s why more and more media buyers are no longer looking for just “proxies” or just “accounts” — they need a ready-made combination. At the MAC Affiliate Conference 2026 in Yerevan we personally…
