Customer type labeling and lifecycle goals: Google now classifies your lists
From 18 August 2026 Google Ads auto-labels conversion-based customer lists. Here is how that quietly distorts Smart Bidding and how to audit your audiences in an hour.
Articles on ad formats and platforms for media buying: how traffic sources work and what to account for when launching campaigns.
From 18 August 2026 Google Ads auto-labels conversion-based customer lists. Here is how that quietly distorts Smart Bidding and how to audit your audiences in an hour.
Google Ads now forces a value decision on every new conversion action. Here is what to enter, when zero is the honest answer, and how value rules reshape tROAS.
Why 100% is unreachable without expanding spend, twelve recommendation phrasings decoded, and a weekly routine. Plus where to switch auto-apply off.
Traffic splits, test duration, 95% significance and three worked examples: how to learn what your change did, instead of what merely coincided with it.
Google stripped Display, Video and impression-share plans from the planner. What is left, how to read the budget curve and how to compute incremental CPA.
Budget or rank — two different diseases with opposite cures. A diagnostic tree, six real account scenarios and the math for sizing your traffic ceiling.
Browsers, blockers and consent refusals eat up to 40% of conversions. Inside: sGTM architecture, honest costs and a step-by-step rollout for paid traffic.
Google is auto-migrating Search campaigns into AI Max from September 2026. The migration calendar, the controls you keep, and a four-week prep checklist.
Google Ads in 2026 is unforgiving. AI Max, stricter trust signals and near-instant moderation kill campaigns before they even start. A random account plus cheap proxy is no longer enough. You need a full stack: clean IP, stable server and a genuinely trusted ad account. We tested exactly this combination after meeting the PSB team…
In 2026 Google Ads arbitrage became significantly harder. Advanced AI moderation, stronger trust signals and faster bans for any suspicious activity turned proper multi-accounting infrastructure from a “nice-to-have” into a basic requirement. At PPC Rebels we tested multiple anti-detect solutions. After meeting the AdsPower team at G GATE 2025 in Tbilisi and MAC 2025 and…